Contents

1. Career Options in Journalism
2. Job Avenues
3. Mass Communication as a Degree Course (BCJ)
4. Post Graduate (MCJ) Study in Kerala : (Kerala University MCJ Course)
   • Qualification
5. Mahatma Gandhi University
6. Courses in Journalism/Mass Communications BA
7. MCJ Courses in Journalism/Mass Media (outside Kerala)
8. Calicut University
   • MCJ Course
   • PG Diploma Courses
9. Distance Education in Journalism
10. Radio & TV Journalism
11. Other Institutions outside Kerala
12. Career Opportunities
13. Related Careers
14. Institutes in Kerala
15. Institutions Offering Animation & Cartoon Courses
16. Job Market
    • Course of Study
    • Institutions
    • PG Diploma in Advertising
17. Advertising
    • Opportunities
    • Courses in Advertising
18. Visual Media
    • Professional Options
    • Nature of Work
    • Personal Characteristics
19. Institutions & Courses (Journalism, Print Media & Mass Communication)

Journalism is a coveted and the most sought after profession of modern time. It plays a pivotal role in every aspect of life. As the area of media widened, it is a fast growing profession today. Journalism has come a long way from the days it meant only the print media. Now it covers the large area of media such as Newspaper, Radio, TV and Internet. Satellite Technology has ended up with different TV Channels competing with each other to satisfy their consumers’ interests. The result of these developments ensures journalism as the best option for the optimists seeking opportunity in this field.

If one possesses a fair amount of intelligence, is observant and quick to catch details, has vivid imagination and interest in people, places and daily affairs and has the desire to learn the basic technique of writing, one can look forward to a successful career in journalism. Journalists who would like to become reporters must be in constant contact with men and matters and must have the patience to face strange and awkward situations

Career Options in Journalism

• Correspondents

Cover stories related to their specialized areas like sports, films, art, social events, politics, foreign issues etc.

• Columnists

Write periodically in their signed columns.

• Feature writers

Produce, expensive, well researched pieces as particular topic

• Critics

Review books, films, TV Programs, music albums etc

• Sub Editors
• Chief Editor
• Free-lance Journalists
• Complaining & Editing

Job Avenues

In the Print media (News papers/Magazines/News agencies/TV Channels /Advertising/Public Relations),agencies have opened a vide vista of placements. Apart from these, ‘Business journalism’ has a very important prospect in the field of marketing industry in this Cyber and Global world. Those who are interested in the field of ecology, technology, education, fashion etc. can excel in their respective areas.

Mass Communication as a Degree Course (BCJ)

• St.Xavier’s College, Thiruvananthapuram
• Mar Ivanious College, Thiruvanathapuram
• NMSM Govt.College, Kalpetta
• Sacred Heart College, Chalakkudy

Besides, some colleges affiliated to Kerala/Calicut/Mahatma Gandhi/Kannur Universities provide journalism as the subsidiary subjects for English and Malayalam literature.

Post Graduate (MCJ) Study in Kerala : (Kerala University MCJ Course)

Dept. for Communication & Journalism
University of Kerala
Kariavattam. Phone: 0471 – 2418013

Qualification

Degree in any discipline. Entrance Test + Marks of the Qualifying Exam. The course consists of four semesters with 2 years time span. Total number of seats is 20.

Mahatma Gandhi University MCJ Course (Self Financing)
Total Seats: 30
Qualification: 50% of marks for the Degree Course
MG University
School of Communication & Information Sciences
St.Joseph’s Training College Campus.
Mannanam – Kottayam
Phone – 0481-2596260

Courses in Journalism/Mass Communications BA

• Amity School of Communications – New Delhi
• Andhra University – Visakhapattanam

      Duration: 1  year. Eligibility, Any Degree with 40%
      Through Entrance Exam.

• Bundelkhand University Kanpur road Jhansi

          3 year Bachelor of Mass Communication.

• Bangalore University

          3 year B.A Journalism, (10 + 2)

• University of Calcutta

          3 year BA Journalism, (10 + 2)

• Dr. Bhaba Saheb Ambetkar Maratwada University; Maharashtra

          5 year BA (10 + 2)

• Goa  University

          3 year BA (10 + 2)

• Gurunanak University – Amritsar

          BJMC,Though Entrance Test

• Indraprasta College for Women –  Delhi University

          BMMC – Mass Media and Mass Communication
          Eligibility – only for girls with 55% marks in 10 + 2

• Manipur University – Imphal

          Journalism and Mass Media (Radio & TV)
          Three year BA (10 + 2)

• University of Mysore

          3 year BA (Journalism as one of the Optionals)

• Kurukshethra University – Hariyana

          1 year Post Graduate Diploma in Journalism & Mass Communications through Distance Education
          Eligibility – Graduation
          Most of the courses in Journalism are one or two year’sduration for which graduates are eligible.

• Indian Institute of Mass Communication, Saheed Jeat Singh Marg,

          JNU Campus, Delhi

• Post Graduate Diploma Courses inJournalism

          Advertising and Public relation.
          Eligibility: Degree
          Department of Journalism, Karyavattam.

• Dept. of Journalism, University of Calicut – MJ – 2 year – Eligibility – Degree in any Discipline

          Admission: Written Test and Interview.

• School of Communication and Information Sciences

          M.G.University, Priyadarsini Hills, Kottayam.

• Master of Journalism and Communication, Master of Applied Science and  Publishing and Printing Technology – 2 years

          Eligibility – Degree with 50% for Science 45% for others.

MCJ Courses in Journalism/Mass Media (outside Kerala)

Duration: 1 year
Eligibility: Degree

• Banaras Hindu University Varanassy
• Bharathyar University Coimbatore (2 years)
• University of Calcutta
• University of Hyderabad
• Karnataka University
• Kashmir University
• Kodaikanal Xtan College (MKU)

Course: MA (Media Communication and Management)
Calicut University

MCJ Course
2 years (4 semesters)
Department of Mass Communication & Journalism,
Tenhippalam, Malappuram
Phone : 0494 – 2401144
45% of marks,
Entrance Examination.
Total Seats : 20

PG Diploma Courses
Kerala Press Academy – Institute of Communication.

• P.G. Diploma in Journalism and Communication : 10 months
• PG Diploma in Public Relations and Advertising: 35 seat each

          Thiruvananthapuram, Kottayam, Calicut Press Clubs
          Centres Under Bharathiya Vidyabhavan offers PG Diploma in Journalism
          Thiruvananthapuram/Cochin/Calicut
          Course Duration: 10 months
          Mode of Selection: Aptitude Test

Distance Education in Journalism

• Alagappa University Karaikudi MA (MCJ)
• Bharathidasan University Thiruchirappally D)
• IGNOU New Delhi PGDJMC
• Karnataka State Open University Manasa Gangothri D)
• Madhurai Kamaraj University Madhurai M.A. Journalism PGD/MC

Radio & TV Journalism
Courses Start from August to April of every year
Qualification: Degree in any discipline
Those who have got post graduation and media experience are given preference.
Entrance Examination at various Centers.

Other Institutions outside Kerala

• Symbiosis Institute of Mass Communication MBMC (2 years)

          Print Media & Cyber Journalism Specialization

• Asia College of Journalism, Chennai
• Indian Institute of Journalism and News media, Bangalore

This institute offers Diploma courses emphasizing. Web Reporting and publishing in collaboration with Columbia University Graduate School of Journalism. There is no age limit. Minimum qualification is a degree in any discipline.

• The school of Contemporary Media, New Delhi

          They offer Post Graduate Diploma Course in Internet Journalism
          Duration: One Year
          The curriculum includes Q-Level Internet Journalism.

Career Opportunities

• News papers
• Magazines and periodicals
• News Agencies/Bureau
• National television and Radio
• Regional Press Bureau of International Papers/Agencies/net works
• Ministry of Information and broadcasting
• Field of Visual Publicity, field publicity
• Press sections of Public and Private sector corporations

Related Careers

Advertising information work, photography, and public relation, TV, Film, Radio and Publishing.

Multimedia
Multimedia is an amazing and challenging world for any Plus Two Students. It is the last word in digital art. Sound, Picture, Motion Picture and Images are blended together in this field. 2D, 3D Graphics, Animations are also included in this.

Job Avenues
Advertising/Printing/Cinema/Music/Education/Website/Fashion Designing/Games/interior Decoration/ Architecture/Health areas.
Qualification:  Plus Two. A flair for drawing or a BFA degree is desirable.

Institutes in Kerala

In Kerala the following institutions have incepted the branches in almost all parts of Kerala

• Penta Media
• Arena
• UTV Tools
• Academy of Creative Arts
• Esco Tools Animation
• Padmalaya tele Films

Duration of Courses 7 months to one year.

Institutions Offering Animation & Cartoon Courses

• National Institute of Design. Ahammedabad
• Industrial Design Centre (IIT Mumbai)
• C-DAC’s National Multimedia Research Centre
• Arena Animation Academy
• Antitools Productions, New Delhi
• Penta Media Graphics Ltd. Chennai
• Tools & Animation India Pvt.Ltd. NILA Techno Park Campus, Thiruvananthapuram Phone : 0471-2416228

Public Relations
Public Relations is a management function by which the organization makes a deliberate planned and sustained effort to address its public and maintain a spirit of mutual understanding with them. P.R. practitioner endeavors to make the company more acceptable to its different public.

Job Market

• Tourism agencies
• Bank
• Financial Institutions
• Hospitals
• Organization
• Govt. Departments
• College and Universities

Course of Study

Candidate should be graduate with a degree preferably in humanities. English or other linguistics will have more weight age.

Institutions

• Bharathidasan University, Trichirapally – One year Diploma in pr
• Indian Institute of PR, New Delhi – One year Diploma in PR
• University of Calicut, Kozhikode – One Year Diploma in PR
• Bharadiya Vidhya Bhavan
• Press Club

PG Diploma in Advertising

Devi Ahava Vojvoda, Indore, Madhya pradesh, for Advertising and Communication
EMPI Institute of Advertising and Communication, New Delhi (1.5 year course)
BA Integrated Courses in Advertising (+2 Qualification)

• Chennai Christian College, Chennai
• BVV Basaveshwar Commerce College, Bagathor, Karnataka
• Kerala Varma College, Trissur, Kerala
• PSG College of Arts & Science, Coimbatore
• Xavier Institute of Communication, Mumbai
• Mumbai & Manipur Universities – Degree in Advertising

Advertising

It is a science of arresting human intelligence long enough to make money out of it. It is the means of drawing public attention to the product/services of a company. Advertising creates demand and promotes marketing system

Opportunities

• Media Executive
• Copy writer
• Art Directors
• Typo Graphics
• Artist
• Visualize

Commonly, advertising sector opens out two kinds of jobs. a) Executive  b) Creative.
Executive Dept. seeks out of the clients, understands his needs, selects appropriate media, analyses timing and placement of advertisement.
The creative team comprises copywriters, scriptwriters, Photographers, artists etc.

Courses in Advertising

• Advertising and Marketing – three Semester, conducted by Advertising Club, Chennai

            Eligibility: Graduate in any discipline + fluency in English is necessary

• Marketing and Advertising: Sardar Patel College, Delhi, 1 year Course

            Eligibility: Graduation, written test and interview

Visual Media

Visual Media provides the main entertainment for the vast majority of Indian population. India has the distinction of producing maximum number of films in the world. Films and TV programs become the main vehicles of mass entertainment and hence this sector has a high employment potential. With growing TV network, satellite communication systems, ever expanding cable services, over 150 AIR stations, FM Stations, Radio and TV news service over twenty languages, national and international broadcasting facilities, the future  is bright in mass communication. These technical mediums offer a large variety of options for people with diverse skill and interests.

Professional Options

• Program Researchers
• Script Writers
• Music Directors
• Voice Specialists
• Graphic Designers
• Editors
• Directors
• Actors
• Sound Specialists

Nature of Work

Jobs in visual industry can be divided in to reporting, anchoring, and production. For TV and films, production involves pre-production work. Production and then post production work Research and scripts of the proposed programs for TV/Radio is pre-production world. Production involves preparing the program, which includes working in front of the camera and behind it. The post production work begins in the studio to give them a final touch. The director and editors then develop the program adding music, voice over to each frame. The main jobs are related to production of program and its transmission. It includes.

• Producer
• Production assistant
• The researchers
• Free-lance script writers
• Floor managers
• Set designers
• Costume designers
• Beauticians
• Camera Team
• Sound technicians

Transmission: Transmission executives
Pre-production- News Makers, presenters, campers, reporters, correspondence, editors, voice over, disc jockeys and video jockeys, ADO jockey.

Personal Characteristics

      The above mentioned job oriented personnel need good communication skill, organization ability,sensitivity and confidence. They are innovative and enthusiastic. Technical personals and technical experts. Artistic ability, on appreciation of colour, shape and composition and understanding of electronics. The reporters must possess good command over languages

Institutions & Courses (Journalism, Print Media & Mass Communication)

      The following are the list of institutions that offer Journalism, Mass Communi- cation and Print Media courses in India.